May 2007
Rowlinson completes purchase of the Courtelle brand.
Rowlinson is delighted to have purchased the Courtelle ® brand and to say that we are excited about our acquisition is somewhat of an understatement. If ever there was a brand suited to our business this is it. We have great plans for its future, we will be investing heavily in its marketing and will build it into something really strong and enduring for our market. Our Technical Director Ken Edgar will have responsibility for the brand. Under Ken’s guidance and expertise we will replicate the blueprint for the fibre which was previously manufactured in Grimsby. He has the specialist knowledge to personally ensure that we offer continuity of quality, colour and performance to our customers. Ken is supremely suited to this task, he spent ten years at Acordis the previous owner of Courtelle and knows the fibre and brand marketing inside out.
